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Why [no pro-blame]?
The name “no-pro-blame” is a clever play on the common phrase “no problem.”
In the context of a vegan food brand, it carries a deeper, more intentional meaning:
No Blame: The core message is about guilt-free eating. By choosing vegan products, you can enjoy delicious food without feeling blame or guilt towards animals, the environment, or even yourself for eating something unhealthy.
A Positive Choice: It reframes the decision to eat vegan as a positive and simple choice, rather than a difficult or restrictive one. It’s a way of saying, “There's no problem in eating this—it's a great choice for everyone.
